Billy Furniture
Nairobi, Kenya • Visit Facebook Page
Project Type
Digital Marketing & Content Creation
META Organic Content + PPC Ads
Google Ads Campaign Management
Billy Furniture — a one-stop shop for premium office furniture including desks, chairs, cabinets and more — required a results-driven digital strategy to increase visibility, attract new buyers, and grow sales across Nairobi and Kenya.
Project Duration
4 Months — August 2024 to November 2024
Status: Completed
The objective was to boost Billy Furniture’s online presence, build trust through consistent branded content, and drive high-intent shoppers to their Meta and Google platforms. Our digital strategy combined compelling office-furniture visuals, automated DM engagement, keyword-focused Google Ads, and conversion-driven Meta PPC campaigns — resulting in stronger visibility, more inquiries, and increased walk-in + online sales.
- 12-week content plan featuring promotions, product showcases & workspace styling ideas
- Messenger & Instagram DM automation for FAQs, store location, catalog requests
- Meta Ads targeting office buyers, SMEs, remote workers, and Nairobi furniture shoppers
- Google Search & Display Ads for office desks, chairs & storage solutions
- Performance analytics with insights on reach, engagement, CTR & conversions
