Creative Learning World

Nairobi, Kenya

Project Type

Comprehensive CRM setup and customization integrated seamlessly into the website, including advanced website upgrades such as online bookings, secure payment systems, and AI-powered chatbots. Expert SEO optimization, tailored digital marketing strategy development and execution, full social media integration, and strategic content expansion for platforms like YouTube and X. Additionally, specialized corporate training to empower staff/team with digital tools and marketing best practices.

What is Creative Learning World

CLW is a parent-child learning brand based in Kenya that supports early childhood development (ages 0–8). Their mission is to help families, educators, and caregivers raise whole, joyful, curious children by providing tools, experiences, and guidance for the early years.

Visit the live website: Creative Learning World.
Facebook: Creative Learning World
Instagram: creativelearningworld_ke

Project Duration

Commenced June 2025 — Ongoing (end date not determined)

Aim

To build an integrated digital ecosystem that expands reach, simplifies enrollment & payments, improves parent engagement, and empowers staff through practical digital tools.

Project Summary — Digital Ecosystem for Early Childhood

Pro Chris was contracted to design and implement a full digital transformation for Creative Learning World. The scope focuses on streamlined parent interactions, reliable online bookings and payments, discoverability on Google, effective social content, and staff capability building — all tailored to an early childhood education audience.

Core Deliverables

  • CRM Implementation (Zoho) — Customized Zoho CRM setup to manage leads, parent records, enrollment flows, ticketing, and sales & marketing automation tailored for CLW programs.
  • Bookings & MPESA Payments — Website booking forms integrated with MPESA (IntraSend/Daraja options), automated confirmations, and payment reconciliation workflows.
  • AI Chatbots & WhatsApp Marketing — WhatsApp Business integration and chatbots for instant parent support, FAQs, reminders, and abandoned booking recovery.
  • SEO & Google Merchant — Keyword mapping for early childhood queries, on-page optimization, structured data, and Google Merchant setup for program listings where applicable.
  • Digital Marketing Strategy — Organic + paid campaigns across Facebook, Instagram, TikTok, LinkedIn and X; marketplace placements and Google Ads to drive enrollments.
  • Content Expansion (Canva + Video) — Weekly short-form video lessons, activity reels, infographics, parent guides, and demo videos built in Canva and optimized for social channels & YouTube.
  • AI Copywriting — Program descriptions, email sequences, ad copy and social captions generated and refined with AI for consistent voice and SEO alignment.
  • Mobile App Roadmap — Mobile app planning and prototype for Google Play (enrollment, parent notifications, content access) with API and SMS/WhatsApp integrations.
  • Staff Training — Hands-on training for staff on CRM use, content creation, social posting, analytics interpretation, and parent engagement best-practices.
Contact Me for a Similar Project