Diamond Furniture
Nairobi, Kenya — www.diamondfurniture.co.ke • Diamond Furniture on Facebook
Project Type
Full Digital Ecosystem Transformation
A complete modernization of Diamond Furniture’s digital presence — integrating a powerful e-commerce system, CRM, automation, WhatsApp marketing, SEO, content production, AI-powered copywriting, and a dedicated mobile app to support online shopping, communication, and customer retention.
Project Duration
Started December 2024 — Ongoing
Diamond Furniture is one of Kenya’s leading furniture brands. This ongoing transformation project focuses on building a unified digital ecosystem that expands reach, improves customer service, and increases revenue — both online and offline.
E-commerce Website: Fully responsive online store with product filtering, real-time inventory, secure checkout, and M-PESA payments. Integrated live chat, AI chatbots, and automated support.
CRM (HubSpot): Lead management, ticketing, sales pipelines, and automation workflows tailored for furniture retail.
WhatsApp Marketing: WhatsApp Business API, chatbots, abandoned cart reminders, catalogue automation, and customer service workflows.
SEO Strategy: Page optimization, high-intent keyword mapping, Google Merchant Center, and ongoing analytics tracking.
Digital Marketing: Organic + paid + earned media across Facebook, Instagram, TikTok, YouTube, Google Display, and Marketplace platforms.
Content Creation: Canva-based design, video content, infographics, ad creatives, Reels/TikTok videos, product guides, and promotional materials.
AI Copywriting: Automated descriptions, captions, ads, email sequences, and product storytelling optimized through AI.
Mobile App Development: Android shopping app (UI completed), backend + API + WhatsApp/SMS integrations in progress.
