Ewefu Hub
Project Type
Integrated Marketplace & Community Platform — Digital transformation
Ewefu Hub is a Kenyan digital platform that links local communities with marketplace opportunities, skills & services, agribusiness support, property listings and community empowerment programs (LifeBuild). The project scope covers end-to-end web development, marketplace & listings features, payment integration (M-Pesa), chatbot & WhatsApp automation, CRM & email automation, SEO, and mobile app readiness.
Marketplace — Buy & sell farm produce, general goods and local products with seller dashboards, product listings, categories and search.
Skill Hub / Services — Directory of skilled workers (fundis, artisans, technicians) with booking and quoting features.
Agribusiness — Guidance, inputs, advisory and product bundles for smallholder farmers & agri-entrepreneurs.
Real Estate & Property — Land & property listings with filters, contact forms, and lead capture.
Project Duration
Commenced: Sept 2025 — Ongoing (end date not determined)
Goal
Build a resilient, integrated digital ecosystem (marketplace + community) that drives local commerce, skills engagement, agribusiness growth and community empowerment. Deliverables include two integrated websites, payments (M-Pesa), booking & listings features, CRM integrations, chatbots, SEO, analytics and a mobile-friendly experience ready for Play Store deployment.
Project Summary — Ewefu Hub
Ewefu Hub is designed to be a practical digital bridge between communities and opportunities across the Lake Region and beyond. The platform combines an intuitive marketplace, a skills & services directory, agribusiness support tools, property listings and the LifeBuild community program — all supported by modern web systems that encourage transactions, learning and personal development.
Key features & deliverables
Listings & Marketplace
Product and service listings, seller dashboards, categories, filters, search & reviews.
Payments & Bookings
M-Pesa integration, booking flows, checkout, invoices and payment notifications.
Chat & WhatsApp Automation
Chatbots for instant responses, WhatsApp Business integration for order updates and customer service.
CRM & Email Automation
Lead capture, segmentation, campaign flows and nurture sequences to convert and retain users.
SEO & Analytics — Local SEO, schema for listings, performance tracking and insights to improve discovery on Google.
Mobile & App Readiness — Responsive PWA-style front-end, API-driven backend and prepped mobile app flows for Play Store deployment.
Community Programs — LifeBuild — Platform for mentorship, workshops, counseling & family support programs with course registration and event booking.
Marketing & growth
Digital marketing activities include social media integration (Facebook, Instagram, LinkedIn, TikTok), WhatsApp campaigns, Google Merchant & marketplace listings, Canva-based content (video reels, banners, product carousels), paid ads, and local community outreach to raise awareness and adoption.
Project approach
The work is phased: discovery → MVP marketplace & LifeBuild portal → payments & automation → CRM integration → marketing & growth. Each phase delivers measurable outputs: active sellers, bookings, transactions and program sign-ups — tracked with dashboards and monthly reports.
Interested in a similar project?
Pro Chris builds marketplaces, community platforms, and mobile-ready ecosystems for businesses and NGOs across Kenya.